MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN (ACCORDING TO DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW)
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Description MARKETING MANAGEMENT (QUESTIONS & ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN ISBN : 978-93-89172-83-6 CONTENTS Units 1. Unit I * Introduction * Understanding Consumer Behaviour 2. Unit II * Market Segmentation * Targeting * Positioning * Branding 3. Unit III Product Decisions * Packaging/Labelling ●Pricing Decisions 4. Unit IV Place Decision * Advertising Public Relations * Sales Promotion * Personal Selling ◆ Direct Marketing 5. Unit V * CRM ⚫ Global Marketing * Previous Years Unsolved Question Papers
